Insight Into the Intersection of Travel, Technology & Marketing

Perhaps you’ve been asked to increase room nights and increase awareness. Also, you’ve been tasked with figuring out which campaigns in your marketing plan work (ie, drive revenue) and which ones don’t. And you’ve been asked to do all of this with a limited budget. What if you could stay within ...

Display ads are a great asset of an integrated marketing campaign. But, wouldn’t you love it if they were even more effective? Over the years, I’ve learned a few tips for creating a great display ad. I also work with some folks in product who know a thing or two about this. Based on that combined ...

Data underpins everything you do. You rely on data to tell you what weather to expect, the odds on your country winning the world cup (or not!) and even how healthy you are. Nowadays, smart watches track your heart rate, how many steps you’ve taken in a given day and whether you’ve had enough ...

As the importance of data has increased, it’s no surprise that an impressive 81 percent of executives at Fortune 1000 companies claim using data insights and analytics have proven useful for their company, according to a recent study in the Harvard Business Review. In the global travel industry, ...

Every brand has a unique story to tell. Telling that story in a compelling and memorable fashion is the ultimate challenge, especially when trying to connect with today's media-saturated consumers. In addition to compelling creative content, engaging your brand's audience requires data-driven ...

Travel shoppers have seemingly endless options for researching and purchasing online travel. Our custom research on the Traveler’s Path to Purchase tells us that American consumers make up to 141 travel site visits in the 45 days leading up to an online travel purchase. This means there are many ...

Expedia is a data-driven technology culture, so at our core is the scientific method of test and learn. We are constantly asking ourselves how we can make shopping for and booking travel easier, and how to help marketing partners bring the right message to the right customer at the right time. ...

In today’s digital age, travel consumers around the globe have a multitude of resources to access travel information and content. They are turning to online to research, consider, compare, and purchase through the click of a button. As a result, these shifting behaviors have provided numerous ...