Insight Into the Intersection of Travel, Technology & Marketing

Over the past decade, Millennials have changed the way the industry thinks about travel. They crave flexibility and variety, seek value for money, and feel less brand loyalty than previous generations. They also travel – a lot. We studied them and adapted to their needs, but can’t stop there, as ...

Planning family travel isn’t just for grown-ups. In fact, the entire family plays a role in family travel decisions, including the youngest members of the household: Generation Alpha. Our brand new research study, Gen Alpha & Family Travel Trends, uncovers how the world’s youngest generation is ...

Younger travelers, specifically Millennials (born between 1982 and 1995) and Generation Z (born between 1995 and 2015), are reshaping the travel industry with their mobile-first behavior, their strong preference for experience-based travel, and their Instagram-documented lifestyles. Experiences, ...

Our new data illustrates the behaviors, attitudes, and influences of younger travelers around the world, and shines a light on how Generation Z is redefining the rules of engagement for travel marketers. Following in the footsteps on their Millennial predecessors, Gen Z are deal-driven, frequent ...

Ask a millennial if they would rather travel or own an expensive car, and their preference is strongly for travel. When it comes to travel, and even just their day to day lives, millennials cultivate unique experiences and then use social media platforms to share those unique experiences for all to ...

To say data is “sort of my thing,” is an understatement. I read about it. I speak about it on stage. I even dream about it. But lately, as I’ve been reading and thinking about what other folks have to say about data, I’ve noticed that something crucial is usually missing: the people. In this age of ...

We worked with Northstar to survey more than 11,000 travelers in 11 countries around the globe. Our findings reveal significant patterns across regions and countries and some very surprising outliers. This blog explores some of the highlights; be sure to to get the whole picture. Across regions and ...

Bleisure remains a hot topic for the travel industry. Regular blog readers will have seen our recent study, Bleisure Travel Trends, which examines the behavior of bleisure travelers from around the globe. For now, we are going to look specifically at Indian bleisure travelers, a group that is ...