Insight Into the Intersection of Travel, Technology & Marketing

New research reveals generational trends from four distinct age groups – Generation Z, Millennials, Generation X and Baby Boomers – in three of the biggest travel markets in the world – US, UK and China. The research was discussed in a webinar with tnooz and Expedia Media Solutions which took place ...

Value is of the utmost importance to Canadian travellers, and deals help guide their decision-making process. More than 90 percent said they look for deals before making a decision, and more than 50 percent said ads can be influential in their planning process. The findings, from a survey we ...

Travelers from around the world demonstrate nuances when it comes to how they travel, from shopping for and booking a trip, to their preferences on what types of vacations they prefer. A new study from Expedia Media Solutions looked at key differences in habits and behaviors between American ...

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be inspired and influenced is key. Today at the DMAI Annual Convention in Montreal, we released a new ...

If you missed our webinar with Tnooz on the Traveler’s Path to Purchase – you’re in luck. You can download the webinar and listen The Traveler’s Path to Purchase research, launched with comScore, identifies trends and behaviors of American, British and Canadian consumers along the 45-day digital ...

For online travel shoppers, the purchase journey is complex. From the inspiration, research and consideration phases to the booking phase, the process may include many twists and turns while navigating online travel information, OTA, hotel and airline sites, and more. With an understanding of the ...

According to CNN, a bleisure traveler as someone who puts the “fun” in a business trip. While we tend to agree, we wanted to dig in further to find out more about this segment of travelers who add an extra day (or more) to a business trip for leisure purposes – something many of us have likely done ...

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content. Our new research, conducted by comScore, ...