Insight Into the Intersection of Travel, Technology & Marketing

By now, you’ve likely had your fill of New Year’s resolutions. But while some resolutions fade as quickly as the New Year’s Eve fireworks, the start of the year is the ideal time for some thoughtful reflection on your marketing strategy. As you consider your 2017 goals, it’s essential to take a ...

The travel journey begins long before the bags are packed. With so many dreamy vacation options out there — and an array of ways of discovering those options — how do travelers today decide where to go on their next trip? Travel shoppers take many sidesteps, turns and detours as they navigate their ...

Social media measurement has evolved drastically since brands first forayed into Facebook, Twitter and other social platforms. So, has your approach changed too? If not, then it’s time for a refresh. Social media is an essential tool for marketers, especially in travel. Consider the following: More ...

Online travel shoppers have many choices to make as they are booking a trip, from where to go and how to get there, to what site to book on. Today, at Phocuswright 2016 in Los Angeles, we released findings from the new study, The Traveler’s Path to Purchase that we commissioned with comScore. The ...

Aloha! Greetings from Hawai’i. I had the pleasure of participating at the 2016 Hawai’i Tourism Conference this week in Honolulu. This has been a big week: We launched our new “Discover Your Aloha” campaign with the Hawai’i Tourism Authority (HTA) earlier this week and I spoke at the conference ...

Technology advancements bring people together like never before, making the world smaller and more accessible, but in no other industry does that reign truer than in travel. New technologies have transformed the tourism and travel industry, affecting and changing every aspect of a trip, from how ...

With the average social media user spending 2 hours and 25 minutes per day using social networks, travel marketers have to be savvy in the social sphere. But how do you decide where and how to spend your energy? As with most marketing tactics, trying to be everything to everyone rarely pays off. ...

Travel purchases are rarely straightforward — research shows that shoppers looking to buy a package visit travel sites an average of 38 times prior to purchase. That’s why as travel marketers it’s essential for us to understand the traveler’s complex journey along the path to purchase. Drilling ...