Insight Into the Intersection of Travel, Technology & Marketing

Travel inspiration can occur at any time, whether it’s from a conversation with a friend or an image you see browsing the web. For a destination marketer, understanding how and when consumers can be inspired and influenced is key. Today at the DMAI Annual Convention in Montreal, we released a new ...

Given the size of Holland, venturing around and exploring the region is somewhat easy for travellers. To educate travellers on the vast array of places to explore and activities to experience, outside of the well-known Amsterdam, and showcase the region’s accessibility, the Netherlands Board of ...

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them, to what type of device they use to book a trip, to the types of destinations and experiences they ...

Europeans are known as frequent travelers, so not surprisingly they average 3.7 trips per year – but did you know the generation that takes the most trips is Millennials? That is one of many findings in a new study “Multi-Generational Travel Trends” that we released today, which explores the ...

This week, our team travelled to Dubai for the annual Arabian Travel Market where we met with our partners, heard from leading voices in the travel space and uncovered the latest trends impacting the travel industry in the Middle East. We were honored to participate in the event, and to have the ...

This week at ITB in Berlin, we had the pleasure of presenting our annual partner awards to campaigns launched in EMEA that demonstrate innovation, creativity and achievement in travel marketing. The partner awards recognize campaigns that leverage media solutions across travel marketing categories, ...

Creating relevant and valuable digital content for travelers that is essential to marketing success. We previously shared three powerful ways to captivate travelers through storytelling. But once that stellar content is created, then what? For destinations and travel brands to activate their ...

When travelers go online to research and book their next trip, what kind of influence does advertising have? When are shoppers most likely to notice — and better yet, remember — ads? Our research conducted by comScore uncovers the digital shopping habits of travelers in the UK and gives us an ...