Insight Into the Intersection of Travel, Technology & Marketing

You know bleisure travelers are out there. You’ve read about them. You may even be one of them. Now, go get them! So, how do you “go get them?” It’s simpler than you think. Like any other traveler, the key is providing them with what they want, in the right places. Fortunately, we’ve done the hard ...

People of all ages experience and enjoy travel—it’s not one size fits all. Each generation—from Generation Z to Boomers—has its own set of unique preferences, from what type of content attracts them, to what type of device they use to book a trip, to the types of destinations and experiences they ...

Shedding light on Australians’ travel habits is the new study commissioned by Expedia, What the findings show is that the average Australian prefers international travel rather than domestic, and seeks a variety of activities while vacationing. Like other travelers across the globe, Australians ...

We all know that acquiring a new customer costs more than nurturing an existing one, which is why developing a loyal base of customers is crucial to many brands. This is especially true in the travel and hospitality space where people are looking for a dependable experience regardless of where in ...

Europeans are known as frequent travelers, so not surprisingly they average 3.7 trips per year – but did you know the generation that takes the most trips is Millennials? That is one of many findings in a new study “Multi-Generational Travel Trends” that we released today, which explores the ...

As someone in the travel industry, travel is both a matter of business and an area of personal interest. For more and more professionals, regardless of what industry they work in, the same holds true. Travelers are increasingly blurring the lines between business and leisure when they take a trip. ...

The travel journey begins long before the bags are packed. It starts when a traveler selects where to go from the abundance of destination choices across the globe. But how do they decide where to go? Online travel shoppers take many sidesteps, turns and detours as they navigate their way to ...

With the New Year in full swing, looking back can help us move ahead more effectively as travel marketers. Traveler behaviors and preferences throughout 2016 gives us a hint of what lies ahead, helping to identify opportunities for the coming year. So, based on the last year, what are travelers’ ...