Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Wrapping up ITB Berlin 2019

Inspiring and Engaging Younger Travelers

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

German National Tourist Board: matching visitors with their perfect destination

Creating Moments in Morocco

America Needs a Vacation

Hotel Marketers Convene for HSMAI 2019

8 Tips for Creating Display Ads That Actually Work

Promoting Perth: Inspiring travel to Western Australia

Destination Marketing: Top Tips to Capture the Bleisure Boom

3 Ways to Increase Hotel Revenue with Travelads Sponsored Listings

Reflecting on 2018: A Year of Growth

New Guide: Hotel Marketing to Drive Revenue

New Insights, Impact, and explore'18

2018 North America and Latin America Partner Awards at the Expedia Group Partner Conference

Interactive Content and Emerging Technologies in Travel Marketing

How Advertisers Use Co-Op Campaigns to Produce Results

Five Trends That Will Shape Experiential Travel in 2019

How Younger Generations are Shaping the Future of Travel

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

Key Themes from WTM London 2018

Helping Hangzhou Better Understand European Visitors

Millennial Travel Habits: Beyond Stereotypes

Talking Travel Marketing at WIT Singapore and ITB Asia

Data is Only Half the Battle

One Day Can Make a Difference: Our Day of Caring

Traveler Behaviors Across 11 Countries

Kenya Tourism Turns To Social To Boost Travel Engagement

Expedia Group Media Solutions Wins Five Travel Weekly Magellan Awards

How DMOs and Tourist Boards Create Value for Local Communities

Bleisure is Booming for Indian Business Travelers

Research Shows Latin American and U.S. Travelers Are More Likely to Travel Domestically

An Inside Look at our Learning Lab at ESTO 2018

Don’t Forget About the Forgotten Generation: Generation X

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Get a 360 View of Your Destination

Our Top Takeaways for Destination Marketers from Destinations International’s Annual Convention this Year

What you Missed from our Insights Summit at the Destinations International Annual Conference 2018

New Research: Why and How to Target Latin America Travelers

Travelocity’s Roaming Gnome Drives an Innovative Campaign with Thrifty Car Rental

Check Out Our New Guide on Using Travel Data

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

French Travelers Have an Average of 40 Vacation Days a Year: Here’s How They Use Them

New eBook: Insights about American Boomer and Millennial Travelers

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

All Work and No Play… New Study Charts the Rise of the Bleisure Traveler

It’s National Travel and Tourism Week: Let’s Look at Travel Then and Now at Expedia Group Media Solutions

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Meet the New Expedia Group Media Solutions

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

6 Ways to Inspire and Engage Travelers with Innovative Digital Storytelling

9 Travel Marketing Trends to Watch in 2018

What You May Have Missed at ITB Berlin 2018

2018 EMEA Partner Campaign Awards Announced at ITB

How to Inspire and Convert Experience-Driven German Travelers

New Brand USA Campaign Inspires International Travelers to Explore the U.S. Through Sound

Talking Strategy and Travel Trends at HSMAI’s Annual Events

From Gen Z to Boomers: Key Insights to Help You Connect with British Travelers

San Diego Tourism Authority is Out to Prove that Vacationing is “Better By The Beach”

Visit Finland Uses Data to Increase Popularity of their Stopover Offering

We’re Helping Change the Stigma of Vacation Planning with Project: Time Off

Insights that will Shape your 2018 Marketing Campaigns

Open for Business: The Puerto Rico Tourism Company Leverages Travelocity to Reinvigorate Travel Following Hurricane Maria

Destinations Are the Top Factor for Turning Business Trips into Bleisure Ones

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

Three Ways Digital is Influencing Traveler Buying Behavior

The Holidays Are about Many Things, for Us, They're about Connection

How to Inspire and Convert: Digital Advertising Tools for Travel Marketers

The Travelocity Gnome Inspires Portland Travel Through Social Media

2017 North America and Latin America Partner Awards Announced at the Annual Expedia Partner Conference

What you Missed From our Insights Summit at the Annual Expedia Partner Conference

Sixt, A Global Car Rental Company, Taps Into The Growing American Car Rental Market

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

From Emerging Technologies to Tapping into the Chinese Market: What We Learned at The Phocuswright Conference

Australian Gen Z Travelers Seek Outdoor Exploration and Good Travel Deals

Vacation-deprived Japanese Travelers Enjoy Staycations and Sightseeing, and are Open to Destination Inspiration

Research Shows Chinese Travelers are Deal-Driven Explorers who Plan Travel around Food

Compare and Contrast: British Boomers, Chinese Millennials and American Generation X-ers

Canadian Gen Z & Millennial Travellers Go Abroad for Outdoor Exploration and Bucket List Experiences

Influencers, UGC and the Growing Importance of Video: Building Your 2018 Marketing Strategy with Takeaways from eTourism Summit

Immersive Video Campaign Lets Travellers Create Their Gold Coast Escape

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

A Week in New York City with Two Premier Events: Advertising Week and Skift Global Forum

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

Using Data Insights and Scale to Maximize Your Campaigns with Targeting

Data the Secret Sauce Behind Destination Marketing – Then It’s What You Do with It, Just Look at Hawaii And Smile

New Study Reveals Differences in Travel Trends of Chinese, Japanese, and Australians

Canadian Hotel Scripts Turnaround with Expedia TravelAds

Marketing Trends for Destination Marketing Organizations at Destinations International 2017

That’s A Wrap! Destinations International 2017: Our Highlights from This Year’s Convention

How to Influence and Engage Travelers Along the Path to Purchase: The Four Things You Need to Know

New Study: More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

How Netherlands Board of Tourism & Conventions Inspires Travellers to Explore the Ins and Outs of Holland

Activities in the City: Activities and Events Drive Bleisure Travel

The Motivations of European Travelers from Generation Z to Baby Boomers

Experiences Drive Australians’ Travel Habits

Don’t Miss Our Insights Forum at the DMAI Annual Convention

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

Questions of Loyalty: How to Grow Your Base of Loyal Customers in Travel

Two Creative Campaigns Awarded this Week at the Australian Tourism Exchange

From Generation Z to Baby Boomers: New Study Unveils European Multi-Generational Digital Travel Trends

The Faces of Travel at Expedia Media Solutions: How We Support Travel & Tourism Week and Beyond

Visit San Antonio Reaches Travelers with a New 360-degree Video Campaign

The Four Keys to Digital Travel Marketing at the Arabian Travel Market Event

Travelers Experience “One Good Thing After Another” in Canberra

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

More Travelers, More Spending Power: The Growing Chinese Travel Audience

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

How Destination Marketing Organizations Can Prepare for Crisis

2017 EMEA Partner Campaign Awards Announced at ITB

Three Key Insights into the Bleisure Traveler

New Interactive Video Player Uses New Technology to Showcase Humorous Best of Britain and Inspire Travellers

Are you Prioritizing Distribution and Measurement in your Content Marketing Strategy?

Three Ways to Leverage Expedia’s Exclusive First Party Data to Reach Shoppers Across the Web

Whitepaper: The Traveler’s Path to Destination Selection

2016 Travel Trends Shed Light on Travelers’ Intentions for 2017

Virtual Reality and the Thrill Seeker: Arizona Launches Adventure Meter

Kick-start 2017 with Our Top 5 Best Practices for Digital Travel Marketing

Learn About Travelers’ Destination Selection in our Latest White Paper

Happy Holidays from Expedia Media Solutions

Tnooz Webinar Recording: The Traveler’s Path to Purchase

Three Ways to Influence the American Traveler’s Path to Purchase

Innovation & Insights: Key Takeaways from Our Expedia Media Solutions Learning Lab

2016 North America and Latin America Partner Campaign Awards

New Report: What Influences the Bleisure Traveler

Keeping up with the evolution of social media metrics

Snapshot of the Canadian Traveler

Snapshot of the American Traveler

What Brands Need to Know About Online Travel Content Consumption and Booking Habits

Using video to connect with consumers at all stages of the purchase cycle

Three Powerful Ways to Captivate Travelers Through Storytelling

How Expedia Joined the “Shellebration” with Lee County

Love is in the Air with Avianca Airlines’ Valentine’s Day Campaign

The impact of advertising on British online travel consumers

How Our VisitBritain Campaign Curates #OMGB Moments to Inspire Travelers all Year Long

Native, Mobile, and More: Advertising Week 2016 Highlights

The Top 5 Tools for Effective Travel Marketing

Discover Your Aloha: How Our Campaign for The Hawai‘i Tourism Authority Uses Facial Recognition Software and Drones to Predict Your Island Style

Going Digital to Increase Bookings: Shenandoah Makes a Mark on Houston

The World is Shrinking: How Technology is Affecting the Way We Travel

DMOs Enter a New Age of Digital Concierge Marketing

Millennials and Virtual Reality: Our Top Takeaways from ESTO 2016

Talking traveler insights as Education Partner at ESTO 2016

Monthly Top 5: Travel Digital Media Optimizations

Social Media Matchmaking: Choosing the best platform for your travel brand

Our Top 5 Takeaways for DMOs from DMAI 2016

#TBT: Showing The World Dubai’s Interesting Side

Will we see you at the DMAI Annual Convention next week?

Monthly Top 5: Digital Travel Marketing Best Practices

Influencing the Travel Shopper Along the Path to Purchase

Expedia Media Solutions Announces 2015 Global Partner Award Recipients

New Study Looks Into the British Traveler's Path To Purchase


How to Reach Travelers with Relevant Targeting

Not just cruising along: How Holland America boosted their business

What Influences a Flight Purchase?

Greece Expands Travelers’ Perceptions past the Sea & Sun Exposing Cultural Gems

How Marketers Are Using Video to Influence Travel Decisions

New Study Finds British Travellers Spend 2.4 Billion Minutes Engaging with Travel Content

Discover the Hidden Gems of Macau

Monthly Top 5: Email Subject Lines Best Practices

What U.S. National Park Are You? Expedia Media Solutions Creates an Interactive Video Quiz with Brand USA for the America Wild: National Parks Adventure Film

#TBT: Innovative Niche Audience LGBT Campaign with Israel’s Tourism Ministry

Australians Discover How to “Live Like a Local” with the NAB Traveller Card

Seeing is Believing – Imagery, Icons and Interaction in Destination Marketing

How Travel Shoppers Find, Research, and Purchase Hotels Online

Monthly Top Five Tips: Mobile Web Optimization

Congratulations to our 2015 EMEA Partner Award recipients

Experience-Seeking Millennials Are Turning the Travel Tide

Honored to be Recognized by HSMAI with Adrian Award Wins

Testing and Learning the Dos and Don’ts of Hotel Imagery

Hotel Marketer uses Search Marketing Platform to Boost Awareness and Bookings

Mobile Data Shows “Fat Fingers” Are So 2012

Monthly Top 5: Tips for Standing Out in the Inbox

Increasing Traveler Engagement One Game at a Time

#TBT: Mexico Tourism Board Gets Vacationers to Think “Beyond the Beach.”

Happy Holidays from Expedia Media Solutions

Expedia Media Solutions Announces 2015 North America & Latin America Partner Award Recipients

Brand USA Previews New IMAX® Film at Expedia, Inc. Annual Partner Conference

Insights & Best Practices at the Expedia Media Solutions Learning Lab in Las Vegas

#TBT: Paddling Pigs Help Drive “Travel Yourself Interesting” Campaign for Beautiful Bahamas

New Study Uncovers Opportunities for Marketers to Reach Travel Bookers Across the Consumer Funnel

Monthly Top 5: Create Killer Social Content

Search Marketing – Rank + Relevance = Success

Innovation through Partnership – China Airlines and

British Columbia Concierge Service Campaign Customizes Holidays

How Do Multi-Screens Influence Travel Purchases?

Monthly Top 5: Going Native

#TBT: Multi-Channel Campaigns That Deliver with Abu Dhabi

Celebrating World Tourism Day: “One Billion Tourists, One Billion Opportunities"

Visitors “Flocked” to Unlock Van Gogh in Campaign to Promote Holland

HENRYs can help high-end marketers re-think the definition of millennials – and luxury itself

Expedia Media Solutions Creates Interactive Videos to Market Destinations

Monthly Top 5: Tips to a Better Mobile Strategy

Gnome Roams through New Orleans, Inspiring Visitors to Follow

#TBT: Driving Engagement with Creative and DreamWorks Animation

Expedia Hosts Learning Lab as Official Education Partner at ESTO 2015

Welcome to the new Expedia Media Solutions blog


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