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Insight Into the Intersection of Travel, Technology & Marketing

Industry-leading research and travel marketing insights to help travel brands develop a thoughtful marketing strategy
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Taking the Route Less Traveled

Connecting Creatively with Travelers during Uncertain Times

Reaching Travel Shoppers Wherever They May Be

Exploring Travel's Next Era at Phocuswright Europe

What Today's Travelers Want in Their Accommodations

Accelerating Recovery through Travel Advertising

Meet MeSo People Spotlight: Creative Partnerships with Maca

A New View on Leisure Travel in the Time of COVID-19

Small to Mid-size Tourism Boards and COVID-19 Recovery

How Hotels are using TravelAds to Recover

How Advertisers Use Co-Op Campaigns to Produce Results

Helping Destinations Navigate the Changing Travel Landscape

Top Creative Considerations for Travel Advertising During a Crisis

Expedia Group Academy: Offering Trainings to Impacted Travel Workers

Meet MeSo People Spotlight: Launching Vrbo Advertising with Robert

Helping Partners Rebound: Introducing our Destination Relief Program

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

How the Travel Industry is Preparing for Recovery

Partner Spotlight: How Destination Marketers Are Navigating COVID-19

Webinar Series: COVID-19 Insights for Travel Marketers

eMarketer’s Industry Voices: Marketing in Uncertain Times with Expedia

Webinar Series: DMOs & Recovery Readiness

“Where Next?” Campaign Encourages Audiences to Keep Dreaming of Travel

Welcome Vrbo: How Advertising Partners Can Reach a New and Valuable Audience

Webinar Series: How Travel Marketers Are Navigating the COVID-19 Crisis

Navigating Travel Advertising During a Crisis

3 Ways to Increase Hotel Revenue with TravelAds Sponsored Listings

Take it From Our Marketing Pro: Trends and Insights from Monya Mandich

Hotel Marketing: Tackling Challenges, Crushing Goals in 2020

Inclusion and Diversity in Travel

Highlights from the HSMAI Marketing Strategy Conference in NYC

How the Keio Plaza Hotel Used CPC Marketing to Achieve Their Goals

Getting Started with Sponsored Listings for Hotels

National Plan for Vacation Day: Insights on American Travelers

The Gen Alpha Influence on Family Travel is Real

Recipe for a Great Family Vacation

Iberostar Knows Their Marketing Is Working Thanks to Incrementality

Planning Family Travel: Employee Spotlight

How to Connect Authentically with all Generations—from Millennials to Boomers

Nine Most-Read Blog Posts of 2019

The Future of Travel: Takeaways from The Phocuswright Conference 2019

Welcoming 2020: a Year of Teamwork and Collaboration

Interactive Content and Emerging Technologies in Travel Marketing

How Data and Personalization Drove Stopover Visits to Toronto

explore '19: Frictionless Travel for Consumers and Partners

Global Trends in Air and Airport Growth and Marketing

Congratulations to our 2019 APAC Partner Award Winners

2019 Partner Awards Celebrate Innovative and Successful Campaigns at explore ’19

Webinar: How Hotels Can Use Sponsored Listings to Book Rooms

The End of December Opportunity: Email Marketing to Travel Shoppers

Gen Alpha Travel Trends: APAC Families Value Experience Over Expense

What to Look for in your Sponsored Ads Solution

Capturing the Attention of Ready to Book Travel Shoppers

Why Cyber Monday Provides a Key Opportunity for Travel Marketers

explore ‘19: Eight Reasons to Attend

Aviation Marketing Strategy: Two High-Impact Campaigns

Rethinking Bleisure for Tourism boards

Driving Demand for Key Routes with London City Airport

Day of the Dead: Group Campaign Celebrates Mexico's Culture

TravelAds: Optimizing Sponsored Listings for Hotels

Egyptian Ministry of Tourism's New Digital Campaign

Gen Alpha Family Travel in Latin and North America

Incrementality Reporting for DMOs: Proving Results to Stakeholders

Finding Your Joy at ESTO 2019

Millennials, Gen Z, and Sustainable Travel Adventures

Airline Marketing Case Study: Hawaiian Airlines Drives Passenger Demand

Technology: The Key to Improving Travelling Experience

TravelAds with Expedia Group: Testing ‘Always On’

Our Takeaways from Destinations International’s Annual Convention 2019

Maximizing your TravelAds Outcomes with Planning

The Intersection of Data & Creativity

4 Key Takeaways: How Families Plan and Book Travel

Activities Are the Heart of Travel

Three Pillars of Successful Hotel Marketing Campaigns

Bleisure like a Boss: Business + Leisure Habits of our Globetrotting Leaders

The Art of the Possible: Incrementality Reporting for DMOs

Food Tourism as Sustainable Tourism: 3 Advertising Success Stories

TravelAds Case Study: Two Hotels Drive Business Results Using TravelAds

Innovation In Travel Advertising: Announcing the 2019 EMEA Partner Award Winners

Connecting with Gen Alpha and Family: Insights for Travel Marketers

What we learned at Phocuswright Europe 2019

The Swing Traveler: Who They Are and How They Impact Airports

New Research: How Generation Alpha Influence Family Trip Decisions

Elevate Your Aviation Marketing: Soaring Above the Competition

Millennials: Have Kids, Will Travel

Why Travel Matters: National Travel and Tourism Week

How To Run A High Impact Campaign On A Limited Marketing Budget

Have Phone, Will Travel: A Look at How Latin American Travelers Use Their Mobile Device During the Travel Shopping Journey

See Tomorrow with Monya Mandich

French Travelers Get a Minimum of 6 Weeks of Vacation: Here’s How They Use Them

Wrapping up ITB Berlin 2019

Inspiring and Engaging Younger Travelers

Celebrating Resiliency: Caribbean Destinations Show Significant Growth

German National Tourist Board: matching visitors with their perfect destination

Creating Moments in Morocco

America Needs a Vacation

Hotel Marketers Convene for HSMAI 2019

8 Tips for Creating Display Ads That Actually Work

Promoting Perth: Inspiring travel to Western Australia

Destination Marketing: Top Tips to Capture the Bleisure Boom

Reflecting on 2018: A Year of Growth

New Insights, Impact, and explore'18

2018 North America and Latin America Partner Awards at the Expedia Group Partner Conference

Five Trends That Will Shape Experiential Travel in 2019

How Younger Generations are Shaping the Future of Travel

Tourism Toronto and Air Canada Refresh Stopover Campaign to Inspire Destination Discovery

Key Themes from WTM London 2018

Helping Hangzhou Better Understand European Visitors

Millennial Travel Habits: Beyond Stereotypes

Talking Travel Marketing at WIT Singapore and ITB Asia

Data is Only Half the Battle

One Day Can Make a Difference: Our Day of Caring

Traveler Behaviors Across 11 Countries

Kenya Tourism Turns To Social To Boost Travel Engagement

Expedia Group Media Solutions Wins Five Travel Weekly Magellan Awards

How DMOs and Tourist Boards Create Value for Local Communities

Bleisure is Booming for Indian Business Travelers

Research Shows Latin American and U.S. Travelers Are More Likely to Travel Domestically

An Inside Look at our Learning Lab at ESTO 2018

Don’t Forget About the Forgotten Generation: Generation X

New Research: Business and Leisure Travel are Becoming Increasingly Blurred

Get a 360 View of Your Destination

Our Top Takeaways for Destination Marketers from Destinations International’s Annual Convention this Year

What you Missed from our Insights Summit at the Destinations International Annual Conference 2018

New Research: Why and How to Target Latin America Travelers

Travelocity’s Roaming Gnome Drives an Innovative Campaign with Thrifty Car Rental

Check Out Our New Guide on Using Travel Data

Singapore Tourism Board’s Digital Marketing Campaign Helps Fulfill Traveler’s Passions

New eBook: Insights about American Boomer and Millennial Travelers

Travelers Take Virtual Road Trip to Unlock the Unexpected Side of Texas

Phocuswright Europe: Three Things we Learned in Amsterdam Last Week

All Work and No Play… New Study Charts the Rise of the Bleisure Traveler

It’s National Travel and Tourism Week: Let’s Look at Travel Then and Now at Expedia Group Media Solutions

Our Key Takeaways and Insights for Marketers from the Arabian Travel Market

Award-Winning Grand Costa Maya Campaign Encourages Travelers to Explore the Slice of Paradise

Tourism Australia Encourages U.S. Travelers to Discover and Book Their Australian Adventure

Meet the New Expedia Group Media Solutions

Palace Resorts Uses Eye Tracking in New Marketing Campaign to Make Sure Inspired Travelers Never Lift a Finger

6 Ways to Inspire and Engage Travelers with Innovative Digital Storytelling

9 Travel Marketing Trends to Watch in 2018

What You May Have Missed at ITB Berlin 2018

2018 EMEA Partner Campaign Awards Announced at ITB

How to Inspire and Convert Experience-Driven German Travelers

New Brand USA Campaign Inspires International Travelers to Explore the U.S. Through Sound

Talking Strategy and Travel Trends at HSMAI’s Annual Events

From Gen Z to Boomers: Key Insights to Help You Connect with British Travelers

San Diego Tourism Authority is Out to Prove that Vacationing is “Better By The Beach”

Visit Finland Uses Data to Increase Popularity of their Stopover Offering

We’re Helping Change the Stigma of Vacation Planning with Project: Time Off

Insights that will Shape your 2018 Marketing Campaigns

Open for Business: The Puerto Rico Tourism Company Leverages Travelocity to Reinvigorate Travel Following Hurricane Maria

Destinations Are the Top Factor for Turning Business Trips into Bleisure Ones

How Two Airlines Used Audience Targeting to Reach More Customers Across the Web

Three Ways Digital is Influencing Traveler Buying Behavior

The Holidays Are about Many Things, for Us, They're about Connection

How to Inspire and Convert: Digital Advertising Tools for Travel Marketers

The Travelocity Gnome Inspires Portland Travel Through Social Media

2017 North America and Latin America Partner Awards Announced at the Annual Expedia Partner Conference

Key Takeaways From Our Insights Summit at the Annual Expedia Partner Conference

Sixt, A Global Car Rental Company, Taps Into The Growing American Car Rental Market

Four Things to Consider When Using Emerging Technologies in Your Marketing Strategy

What We Learned at The Phocuswright Conference

Australian Gen Z Travelers Seek Outdoor Exploration and Good Travel Deals

Japanese Travelers Enjoy Staycations and Sightseeing, and are Open to Destination Inspiration

Research Shows Chinese Travelers are Deal-Driven Explorers who Plan Travel around Food

Compare and Contrast: British Boomers, Chinese Millennials and American Generation X-ers

Canadian Gen Z & Millennial Travellers Go Abroad for Outdoor Exploration and Bucket List Experiences

Influencers, UGC, and Video: Building a Travel Marketing Strategy

Immersive Video Campaign Lets Travellers Create Their Gold Coast Escape

From the City to the Coast, POSADAS Wants Mexico Travelers to See It All

Replay Our Webinar: Turning Insights Into Action - Using Data To Drive Results

American Millennial Travelers are Relaxed, Romantic and Embrace #YOLO

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Interactive VisitBritain Campaign Entices Spy-Inspired Travel with Kingsman Movie Integration

Using Data Insights and Scale to Improve Your Campaign Targeting

Data: the Secret Sauce Behind Successful Destination Marketing

New Study: Differences in Chinese, Japanese, and Australians Travel

Canadian Hotel Scripts Turnaround with Expedia TravelAds

Marketing Trends for DMOs at Destinations International 2017

That’s A Wrap! Destinations International 2017: Our Highlights

Four Ways to Influence and Engage Travelers Along the Path to Purchase

Over 50% of Travelers Seek Inspiration When Planning a Trip

How Netherlands Tourism Board Inspires Travelers to Explore Holland

Activities in the City: Activities and Events Drive Bleisure Travel

Motivations of European Travelers from Generation Z to Baby Boomers

Experiences Drive Australians’ Travel Habits

Don’t Miss Our Insights Forum at the DMAI Annual Convention

Wrapping Up a Great Week at U.S. Travel Association’s IPW

Travelocity’s Roaming Gnome Explores Peru with LATAM Airlines

A Question of Loyalty: Grow Your Base of Loyal Customers in Travel

Two Creative Campaigns Recognized at the Australian Tourism Exchange

Study Unveils European Multi-Generational Travel Trends

How We Support United States' Travel & Tourism Week and Beyond

Visit San Antonio Reaches Travelers with New 360-degree Video Campaign

Digital Travel Marketing at the Arabian Travel Market Event

Travelers Experience “One Good Thing After Another” in Canberra

Travelers Flock to Unlock the Silk Road in a Race to Hangzhou China

From Adventurers to Relaxation Seekers, Travelers Build their Ideal Vacations to Cancun

How Destination Marketing Organizations Can Prepare for Crisis

2017 EMEA Partner Campaign Awards Announced at ITB

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